Under the hood of SkySlope’s website redesign

Why we prioritized usability, branding, and our company vision

Old school is cool when it comes to classic cars but it doesn’t translate the same way when it comes to technology. Last year we gave the SkySlope application an update that not only made it easier on the eyes but greatly improved the functionality.

Meanwhile, the SkySlope website, an asset we use to introduce SkySlope to the world, continued to rock a more “vintage” look and thus, our site didn’t reflect the new advancements made to our product… until now.

Matching the paint to the interior

We are pleased to introduce you to the new SkySlope.com. (It’s ok, you can go ahead and take a look… we’ll be here when you get back).

Our site has a fresh new look and is streamlined for easy navigation. It’s clean, intuitive, and a striking reflection of the services and tools we provide. We designed it to be welcoming and user-friendly — because if you can’t navigate a company’s website, how likely are you going to enjoy using their service?

If you can’t navigate a company’s website, how likely are you going to enjoy using their service?

A consistent and recognizable brand

You may have noticed that in late 2016 we also updated our logo.

From a marketing perspective, it’s important that we have a look that is simple, timeless, and reflective of who we are. In rebranding, our goal was to create an overall aesthetic that is both recognizable and impactful. Our website redesign, at its roots, takes a nod from our updated logo.

Illustrating our vision

In addition to making our website modern and helpful, we also considered our company’s vision during the design process. Everything we do should move the needle towards making life easier for real estate professionals. And so each design decision we made was measured against the question, “Does this help us illustrate our vision?”

Most of our frequent users go directly to the login page for our web based app, so they may not even know about the new coat of paint. But some still come in the front door. And to those who stop by, whether a current or future customer, it’s important that our vision is made obvious and clear.

In the end, skyslope.com benefits our business as much as it benefits those who come knocking.

We hope the new look caught your eye and felt easy to navigate — just like managing your transactions in SkySlope.

All that said, what do you think? We’d love to hear your comments.

PS: Keep your eyes peeled! We’ll be adding more content to skyslope.com soon!